Why do I need transport?
If you run an entertainment venue, be it a nightclub, cinema or bingo hall, your customers need to get to you. They also need to get home again – and if they’ve had a few drinks, driving isn’t an option. Entertainment venues are increasingly looking to the bus and coach industry to drive demand to their businesses, providing complimentary or subsidised transport to and from their target catchment area.
Will it increase my revenue?
The ease of getting to a venue plays a large part in would-be customer’s decision making process when they are deciding where they want to spend their evening or night. A free shuttle bus, or discounted taxis, make your venue far more attractive than the venue on the opposite side of town which they would have to walk to.
The availability of transport will also drive sales of higher margin alcoholic products; where customers know that they don’t have to drive home, they are far more likely to buy a few more drinks. It also helps you to demonstrate that you take a responsible approach to alcohol sales, giving your customers who are over the limit a safe and affordable alternative to driving under the influence.
Won’t it be really expensive?
Providing transport to your customers is often cheaper than you think. Bus and coach operators reduce service frequencies in the evenings, so there will be hundreds of high quality vehicles sat in bus depots across the UK that you could make use of during your opening hours. These will be made available to you at a low price because they would not otherwise be earning their owners any money.
How do I know what to offer?
Once you have decided that you are going to offer transport to your customers, you have to decide how you are going to design your service. Will you offer taxis or buses? Will they be free or just subsidised? Where will they go and how frequent will they be? This is where Vectare can help. As an experienced transport consultancy, our team can work with your venue managers and promoters to work out a solution for your target market for each event. We will take care of any regulatory concerns that may arise with regard to offering the service, and we can also source the transport for you using our contacts in the bus and coach industry.
Who will manage it for me?
We can also offer the services of our expert service delivery team, who are all extremely experienced when it comes to getting your transport to run on schedule. Depending on your needs, and the scale of the operation, we can place staff on the ground – on vehicles and/or at your venue – to manage the operation. Alternatively, for smaller operations we can work with your chosen transport operators in advance, creating a delivery plan so your customers receive a seamless and faultless transport experience.
How can I let my customers know what’s on offer?
As part of our service design and delivery solutions, Vectare can create attractive and intuitive publicity material to advertise your transport provision to intending customers. Whether you want dedicated transport publicity, or it needs to be integrated into your wider marketing material, we can assist, working in both print and digital media.
Contact us for a discussion today
Whether you like what you’ve seen here, or you’ve got your own transport ideas, we’d love to hear from you. Give us a call on 0115 777 3035 or email us at firstname.lastname@example.org.